"We took the approach of trying to boil down what it means to positively impact human health—to do no harm, reduce hazardous chemicals, don't use hazardous chemicals. And we thought, what could be better than if we start from pure organic materials. So the foundation, the crystallization of the development of BioBase Sorel, was in how do we get to organic plant-based content as opposed to hydrocarbon plastic products. We started on this particular journey. I'm very proud that we've continued to innovate every single year. Currently, the BioBase Sorel product has 85% plant-based content." —Gordon Boggess