Circularity is becoming one of the most important conversations in hospitality design, and few case studies illustrate its potential better than San Francisco International Airport and the adjacent Grand Hyatt at SFO.

With ambitious zero waste goals, the entire project team, from designers to purchasing professionals, had to rethink how materials are sourced, installed, reused, and eventually retired.

This episode of Hospitality Unpacked walks through the practical realities of circular design. We explore what can be reused instead of replaced, how design details can make reupholstery and refurbishment easier, and why reuse should be part of the vocabulary from day one.

We also highlight how procurement strategies, local fabrication, and material innovation all play a role in reducing environmental impact. The result is a guided look at how circularity becomes part of the design brief rather than an afterthought.

For teams navigating sustainability commitments, renovation cycles, or long-term asset management, this conversation offers a clear and grounded look at what is possible when circular design is baked into the process.